Sep
06
2018

How CRMs Help Nonprofits Serve

BY Mike Correnti

We've been trying hard lately to convince people that CRMs do more than track customers. They are not the exclusive domain of corporate sales and marketing. That’s why we prefer to call them XRMs, where the X stands for any variable you want to track. But if you’re not a math person, that...

Jun
12
2018

Of Pizza & Pricing: Navigating Microsoft Dynamics 365 Licensing Options

BY Colin Reynolds
5 minute read

Pizza is wonderful. In part, because it’s so versatile. From the classic cheese and pepperoni, to the deep dish of Chicago, to the highbrow arugula and prosciutto, and of course, the ever-controversial ham and pineapple. The possibilities are endless! Although, if you’re one of...

Apr
07
2017

What is a CRM?

BY Mind Over Machines
3 minute read

Whether or not they realize it, every business engages in customer relationship management (CRM). They develop and exercise processes and strategies to grow and maintain their customer base, with activities encompassing the entire customer lifecycle, from lead to loyalty.

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